Brian G. Southwell

The Roles of Interpersonal Communication in Mass Media Campaigns

Brian G. Southwell, Marco Yzer · Annals of the International Communication Association · 2007 · 270 citations

Media Studies, Communication Scholarship, Social Media +15

Misinformation as a Misunderstood Challenge to Public Health

Brian G. Southwell, Jeff Niederdeppe, Joseph N. Cappella et al. · American Journal of Preventive Medicine · 2019 · 231 citations

Disinformation, Health Communication, Public Opinion +4

Colorectal Cancer Screening in Older Men and Women: Qualitative Research Findings and Implications for Intervention

Carolyn Beeker, Joan Marie Kraft, Brian G. Southwell et al. · Journal of Community Health · 2000 · 219 citations

Predictors of willingness to get a COVID-19 vaccine in the U.S

Bridget Kelly, Brian G. Southwell, Lauren McCormack et al. · BMC Infectious Diseases · 2021 · 189 citations · Full text

Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

Bas van den Putte, Marco Yzer, Brian G. Southwell et al. · Journal of Health Communication · 2011 · 162 citations

Tobacco Cessation, Social Influence, Communication +21