Brian G. Southwell

The Roles of Interpersonal Communication in Mass Media Campaigns

Brian G. Southwell, Marco Yzer · Annals of the International Communication Association · 2007 · 273 citations

Social Sciences, Communication, Interpersonal Communication +12

Misinformation as a Misunderstood Challenge to Public Health

Brian G. Southwell, Jeff Niederdeppe, Joseph N. Cappella et al. · American Journal of Preventive Medicine · 2019 · 238 citations

Public Affairs, Health Policy, Public Health Ethics +11

Colorectal Cancer Screening in Older Men and Women: Qualitative Research Findings and Implications for Intervention

Carolyn Beeker, Joan Marie Kraft, Brian G. Southwell et al. · Journal of Community Health · 2000 · 219 citations

Medicine, Geriatric Medicine, Preventive Medicine +16

Predictors of willingness to get a COVID-19 vaccine in the U.S

Bridget Kelly, Brian G. Southwell, Lauren McCormack et al. · BMC Infectious Diseases · 2021 · 197 citations · Full text

Medicine, Health Promotion, Preventive Medicine +17

Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

Bas van den Putte, Marco Yzer, Brian G. Southwell et al. · Journal of Health Communication · 2011 · 163 citations

Social Sciences, Communication, Health Behavior +17