Marco Yzer

Using Theory to Design Effective Health Behavior Interventions

Martin Fishbein, Marco Yzer · Communication Theory · 2003 · 1K citations

Health Communication Philosophy, Persuasive Technology, Social Marketing +22

The Roles of Interpersonal Communication in Mass Media Campaigns

Brian G. Southwell, Marco Yzer · Annals of the International Communication Association · 2007 · 270 citations

Media Studies, Communication Scholarship, Social Media +15

Can we explain why some people do and some people do not act on their intentions?

M. Fishbein, Michael Hennessy, Marco Yzer et al. · Psychology Health & Medicine · 2003 · 163 citations

Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

Bas van den Putte, Marco Yzer, Brian G. Southwell et al. · Journal of Health Communication · 2011 · 162 citations

Tobacco Cessation, Social Influence, Communication +21

Perceived Behavioral Control in Reasoned Action Theory

Marco Yzer · The Annals of the American Academy of Political and Social Science · 2012 · 157 citations

Self-efficacy Theory, Behavioral Sciences, Behavior Management +15