Concepedia

Alisa White

AW

3

Publications

234

Citations

3

H-Index

1990

Active since

Affiliations

Southwest Minnesota State University(Current)

The University of Texas at Arlington

Alisa White is an author at Southwest Minnesota State University specializing in creativity, interactive marketing, and design.

Top concepts

Publications per year

1990–2002

3

Publications

3

Assessing Advertising Creativity Using the Creative Product Semantic Scale

Alisa White, Bruce L. Smith · Journal of Advertising Research · 2001 · 157 citations

, , +20

Women and minorities on network television news: An examination of correspondents and newsmakers

Dhyana Ziegler, Alisa White · Journal of Broadcasting & Electronic Media · 1990 · 42 citations

, , +22

Judging Advertising Creativity Using the Creative Product Semantic Scale

Alisa White, Fuyuan Shen, Bruce L. Smith · The Journal of Creative Behavior · 2002 · 35 citations

, , +13

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