Concepedia

Tayo Oyedeji

TO

Statistics

Publications

4

Citations

161

H-Index

4

Active since

2007

Affiliations

University of Georgia(Current)

Tayo Oyedeji is an author at University of Georgia specializing in news media, business, and news media credibility.

Publications per year

2007–2011

4

Publications

4

The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study

Tayo Oyedeji · The International Journal on Media Management · 2007 · 56 citations

Business, Marketing, Marketing Management +14

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo Oyedeji · American Behavioral Scientist · 2010 · 44 citations

Business, Communication, Marketing +12

Newspaper coverage of post political election violence in Africa: an assessment of the Kenyan example

Uche Onyebadi, Tayo Oyedeji · Media War & Conflict · 2011 · 43 citations

Social Sciences, Political Communication, Political Science +17

The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions

Tayo Oyedeji, Jiran Hou · Journal of Media Business Studies · 2010 · 18 citations

Business, Marketing, Marketing Management +15

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