Helmy Syamsuri

Publications

Citations

H-Index

2023

Active since

Affiliations

Universitas Islam Negeri Sultan Syarif Kasim Riau(Current)

Helmy Syamsuri is an author at Universitas Islam Negeri Sultan Syarif Kasim Riau specializing in digital marketing, social media, and marketing analytics.

Top concepts

BusinessMarketingManagementSocial MediaConsumer BehaviorConsumer ResearchDigital MarketingMarketing AnalyticsCustomer SatisfactionInteractive Marketing

Publications per year

2023–2023

Publications

Analysis of The Influence of Customer Perceived Benefit, Ease of Use and Sales Promotion on The Decision to Use Digital Wallets for Shopeepay Customers

Frans Sudirjo, Helmy Syamsuri, Ainil Mardiah et al. · Jurnal Sistim Informasi dan Teknologi · 2023 · 16 citations · Full text

Marketing Analytics, Customer Satisfaction, Shopeepay Customers +19

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