Concepedia

Michael Ursic

MU

12

Publications

558

Citations

11

H-Index

1983

Active since

Affiliations

Gonzaga University(Current)

University of Florida

Georgetown University

Michael Ursic is an author at Gonzaga University specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1983–1994

12

Publications

12

An experience curve explanation of export expansion

Michael Ursic, Michael R. Czinkota · Journal of Business Research · 1984 · 124 citations

, , +5

A Longitudinal Study of the Use of the Elderly in Magazine Advertising

Anthony C. Ursic, Michael Ursic, Virginia L. Ursic · Journal of Consumer Research · 1986 · 84 citations

, , +21

Classification of exporting firms according to sales and growth into a share matrix

Michael R. Czinkota, Michael Ursic · Journal of Business Research · 1991 · 78 citations

, , +16

RESEARCH NOTE, The Impact of Safety Warnings on Perception and Memory

Michael Ursic · Human Factors The Journal of the Human Factors and Ergonomics Society · 1984 · 54 citations

, , +24

The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure

Michael Ursic, Craig Hegstrom · Journal of Marketing Education · 1985 · 36 citations

, , +13

Rows per page

1–5 of 12