Concepedia

Virginia L. Ursic

VL

1

Publications

84

Citations

1

H-Index

1986

Active since

Virginia L. Ursic is an author specializing in interactive marketing, advertising effectiveness, and content analysis.

Top concepts

Publications per year

1986–1986

1

Publications

1

A Longitudinal Study of the Use of the Elderly in Magazine Advertising

Anthony C. Ursic, Michael Ursic, Virginia L. Ursic · Journal of Consumer Research · 1986 · 84 citations

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