Concepedia
Statistics
Publications
7
Citations
372
H-Index
Active since
2017
Affiliations
Universidad de Oviedo(Current)
Universidade da Coruña
Silvia Cachero‐Martínez is an author at Universidad de Oviedo specializing in marketing, consumer behavior, and business.
Publications per year
2017–2023
Building consumer loyalty through e-shopping experiences: The mediating role of emotions
Silvia Cachero‐Martínez, Rodolfo Vázquez‐Casielles · Journal of Retailing and Consumer Services · 2021 · 144 citations
Business, Marketing, Marketing Management +14
Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern
Silvia Cachero‐Martínez · Journal of risk and financial management · 2020 · 102 citations · Full text
Business, Food Science, Marketing +16
LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION?
Silvia Cachero‐Martínez, Rodolfo Vázquez‐Casielles · Journal of Business Economics and Management · 2017 · 49 citations · Full text
Business, Marketing, Marketing Management +17
Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty
Silvia Cachero‐Martínez, Nuria García‐Rodríguez, Noelia Salido-Andrés · Management Decision · 2023 · 26 citations · Full text
Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency
Silvia Cachero‐Martínez, Rodolfo Vázquez‐Casielles · Administrative Sciences · 2018 · 20 citations · Full text
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