Hsin‐Hui “Sunny” Hu

Do reward programs truly build loyalty for lodging industry?

Hsin‐Hui “Sunny” Hu, Chun-Te Huang, Po‐Tsang Chen · International Journal of Hospitality Management · 2009 · 138 citations

Customer Satisfaction, Hospitality Marketing, Business +8

Job stress, coping strategies, and burnout among hotel industry supervisors in Taiwan

Hsin‐Hui “Sunny” Hu, Chien-Wei Cheng · The International Journal of Human Resource Management · 2010 · 97 citations

Customer Satisfaction, Job Performance, Hospitality +22

The mediating role of relational benefit between service quality and customer loyalty in airline industry

Po‐Tsang Chen, Hsin‐Hui “Sunny” Hu · Total Quality Management & Business Excellence · 2012 · 92 citations

Total Quality Management, Relationship Marketing, Customer Satisfaction +14

The Effectiveness of Environmental Advertising in the Hotel Industry

Hsin‐Hui “Sunny” Hu · Cornell Hospitality Quarterly · 2012 · 66 citations

Green Marketing, Consumer Research, Hospitality +17

Shaping the organizational citizenship behavior or workplace deviance: Key determining factors in the hospitality workforce

Chi-Ting Chen, Hsin‐Hui “Sunny” Hu, Brian King · Journal of Hospitality and Tourism Management · 2018 · 66 citations

Work Attitude, Hospitality Human Resources, Employee Attitude +12