Concepedia

Sun-Bai Cho

SC

5

Publications

247

Citations

5

H-Index

2013

Active since

Affiliations

Cheongju University(Current)

Florida State University

Sejong University

Kyung Hee University

Sun-Bai Cho is an author at Cheongju University specializing in consumer research, customer satisfaction, and marketing.

Top concepts

MarketingConsumer ResearchCustomer SatisfactionBusinessManagementMotivationPsychologySocial SciencesConsumer BehaviorBehavioral Science

Publications per year

2013–2019

5

Publications

5

Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

Jinsoo Hwang, Sun-Bai Cho, Woohyoung Kim · Journal of Travel & Tourism Marketing · 2019 · 86 citations

Customer Satisfaction, Behavioral Decision Making, Affective Design +21

Understanding museum vacationers' eco-friendly decision-making process: strengthening the VBN framework

Heesup Han, Hossein Olya, Sun-Bai Cho et al. · Journal of Sustainable Tourism · 2018 · 58 citations

Effect of Restaurant Patrons' Regret and Disappointment on Dissatisfaction and Behavioral Intention

Yoon Jung Jang, Sun-Bai Cho, Woo Gon Kim · Journal of Travel & Tourism Marketing · 2013 · 49 citations

Customer Satisfaction, Behavioral Intention, Behavioral Decision Making +25

The Moderating Role of Severity of Service Failure in the Relationship among Regret/Disappointment, Dissatisfaction, and Behavioral Intention

Sun-Bai Cho, Yoon Jung Jang, Woo Gon Kim · Journal of Quality Assurance in Hospitality & Tourism · 2016 · 40 citations

Philanthropic corporate social responsibility, consumer attitudes, brand preference, and customer citizenship behavior: Older adult employment as a moderator

Jinsoo Hwang, Sun-Bai Cho, Woohyoung Kim · Social Behavior and Personality An International Journal · 2019 · 14 citations · Full text

Customer Citizenship Behavior, Customer Satisfaction, Older Adult Employment +15

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