Concepedia

M. Carmen Cano-Vicente

MC

1

Publications

46

Citations

1

H-Index

2022

Active since

Affiliations

University of Córdoba(Current)

M. Carmen Cano-Vicente is an author at University of Córdoba specializing in social influence, influencer studies, and consumer decision making.

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Publications per year

2022–2022

1

Publications

1

How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk

L. Javier Cabeza‐Ramírez, Fernando J. Fuentes García, M. Carmen Cano-Vicente et al. · Journal of theoretical and applied electronic commerce research · 2022 · 46 citations · Full text

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