Fernando J. Fuentes García is an author at University of Córdoba specializing in management, marketing, and communication.
Top concepts
ManagementMarketingCommunicationArtsBusinessPersuasionMedia MarketingSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2007–2023
12
12
L. Javier Cabeza‐Ramírez, Sandra María Sánchez Cañizares, Luna Santos‐Roldán et al. · Technological Forecasting and Social Change · 2022 · 105 citations · Full text
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23
Rows per page
1–5 of 12