Concepedia

Kelly D. Wason

KD

Statistics

Publications

1

Citations

271

H-Index

1

Active since

2002

Kelly D. Wason is an author specializing in customer satisfaction, digital marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing AnalyticsMarketing ManagementCustomer SatisfactionRelationship Marketing

Publications per year

2002–2002

1

Publications

1

Designing Vignette Studies in Marketing

Kelly D. Wason, Michael Jay Polonsky, Michael R. Hyman · Australasian Marketing Journal (AMJ) · 2002 · 271 citations

Marketing Analytics, Customer Satisfaction, Relationship Marketing +13

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