Concepedia
Statistics
Publications
1
Citations
280
H-Index
Active since
2002
Kelly D. Wason is an author specializing in marketing ethics, marketing strategy, and consumer behavior.
Publications per year
2002–2002
Designing Vignette Studies in Marketing
Kelly D. Wason, Michael Jay Polonsky, Michael R. Hyman · Australasian Marketing Journal (AMJ) · 2002 · 280 citations · Full text
Business, Marketing, Marketing Management +5
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