Concepedia
Statistics
Publications
1
Citations
10
H-Index
Active since
2009
Małgorzata Denoue is an author specializing in competitive advantage, strategic brand management, and marketing management.
Publications per year
2009–2009
Brand Loyalty as a Tool of Competitive Advantage
Małgorzata Denoue, Jan Napoleon Saykiewicz · Central European Management Journal · 2009 · 10 citations
Business, Marketing, Marketing Management +9
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