Muhammad Hafiz Abd Rashid is an author at Universiti Teknologi MARA specializing in marketing, customer satisfaction, and business.
Top concepts
MarketingBusinessManagementCustomer SatisfactionService QualityConsumer BehaviorConsumer ResearchBrandingEconomicsBrand Equity
Publications per year
2014–2023
5
5
Muhammad Iskandar Hamzah, Nurul Syafiqah Tanwir, Siti Norida Wahab et al. · Environment Development and Sustainability · 2021 · 30 citations
Nurul Fazleen Mohd Zariman, Norshima Humaidi, Muhammad Hafiz Abd Rashid · Journal of Financial Services Marketing · 2022 · 26 citations · Full text
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