Concepedia

Seung‐Chul Yoo

SY

6

Publications

202

Citations

6

H-Index

2010

Active since

Affiliations

The University of Texas at Austin(Current)

Ewha Womans University

University of California, Davis

Loyola University Chicago

Seung‐Chul Yoo is an author at The University of Texas at Austin specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingVirtual RealityPersuasionPsychologyAdvertisingSocial BehaviorSocial Sciences

Publications per year

2010–2019

6

Publications

6

Nonprofit fundraising with virtual reality

Seung‐Chul Yoo, Minette E. Drumwright · Nonprofit Management and Leadership · 2018 · 64 citations

Fundraising, Digital Marketing, Emerging Media +30

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

Seung‐Chul Yoo, Jorge Peña, Minette E. Drumwright · Computers in Human Behavior · 2015 · 59 citations

Consumer Decision Making, Behavioral Sciences, Buying Behavior +15

Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention

Seung‐Chul Yoo, Jorge Peña · Cyberpsychology Behavior and Social Networking · 2010 · 37 citations · Full text

Online Gaming, Digital Marketing, Consumer Study +25

Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store

Jorge Peña, Seung‐Chul Yoo · PRESENCE Virtual and Augmented Reality · 2014 · 18 citations

Customer Satisfaction, Virtual Store, Social Psychology +28

Civil War Battlefield Experience: Historical Event Simulation using Augmented Reality Technology

Vinh T. Nguyen, Kwanghee Jung, Seung‐Chul Yoo et al. · 2019 · 14 citations

Engineering, Historical Event Simulation, Mixed Reality +12

Rows per page

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