Concepedia

Lynette Knowles Mathur

LK

8

Publications

857

Citations

8

H-Index

1995

Active since

Affiliations

Southern Illinois University Carbondale(Current)

Lynette Knowles Mathur is an author at Southern Illinois University Carbondale specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingAdvertisingBusiness StrategyConsumer ResearchMarketing CommunicationAdvertising EffectivenessEconomicsGlobal Strategy

Publications per year

1995–2000

8

Publications

8

The Interrelationship between Culture, Capital Structure, and Performance

Kimberly C. Gleason, Lynette Knowles Mathur, Ike Mathur · Journal of Business Research · 2000 · 348 citations

Cross-cultural Management, Management, Business +2

An Analysis of the Wealth Effects of Green Marketing Strategies

Lynette Knowles Mathur, Ike Mathur · Journal of Business Research · 2000 · 198 citations

Economics, Green Marketing, Management +8

The Wealth Effects Associated with a Celebrity Endorser: The Michael Jordan Phenomenon

Lynette Knowles Mathur, Ike Mathur, Nanda Rangan · Journal of Advertising Research · 1997 · 115 citations

The Effect of Advertising Slogan Changes on the Market Values of Firms

Lynette Knowles Mathur, Ike Mathur · Journal of Advertising Research · 1995 · 90 citations

Advertising Slogan Changes, Advertising, Market Analysis +8

Is Value Associated with Initiating New Advertising Agency-Client Relations?

Lynette Knowles Mathur, Ike Mathur · Journal of Advertising · 1996 · 49 citations

Relationship Marketing, Advertising, Poor Financial Performance +15

Rows per page

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