Concepedia

Lia Febria Lina

LF

Statistics

Publications

6

Citations

129

H-Index

6

Active since

2020

Affiliations

Universitas Teknokrat Indonesia(Current)

Lia Febria Lina is an author at Universitas Teknokrat Indonesia specializing in management, customer satisfaction, and marketing.

Top concepts

MarketingManagementCustomer SatisfactionInteractive MarketingCommunicationConsumer ResearchMarketing CommunicationBusinessAdvertisingSocial Media

Publications per year

2020–2022

6

Publications

6

Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising

Lia Febria Lina, Larasati Ahluwalia · Jurnal Manajemen Maranatha · 2021 · 39 citations · Full text

Customer Satisfaction, Flow Experience, Social Commerce +16

Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

Lia Febria Lina, Berlintina Permatasari · Jembatan Jurnal Ilmiah Manajemen · 2020 · 27 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communication +20

Privacy Concerns in Personalized Advertising Effectiveness on Social Media

Lia Febria Lina, Adhy Setiyanto · SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS · 2021 · 24 citations · Full text

Customer Satisfaction, Targeted Advertising, Consumer Research +17

The Role of Social Media Activities to Enhance Brand Equity

Angga Febrian, Dhiona Ayu Nani, Lia Febria Lina et al. · Journal of Economics Business and Accountancy Ventura · 2022 · 17 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Kekhawatiran Privasi pada Kesuksesan Adopsi FinTech menggunakan Model DeLone dan McLean

Dhiona Ayu Nani, Lia Febria Lina · Performance · 2020 · 11 citations · Full text

Customer Satisfaction, Abstract Industry 4.0, Information Quality +20

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