6
Publications
216
Citations
6
H-Index
2013
Active since
Affiliations
Shang Chun is an author at National Cheng Kung University specializing in consumer decision making, sports marketing, and consumer behavior.
Top concepts
MarketingManagementSports MarketingConsumer BehaviorConsumer ResearchSports ConsumptionConsumer Decision MakingStructural Equation ModelingArtsGames
Publications per year
2013–2023
6
6
Host residents' perception changes on major sport events
Shang Chun, Min Shang, Jih Hwa Wu et al. · European Sport Management Quarterly · 2013 · 64 citations
Rows per page
1–5 of 6