Concepedia
Statistics
Publications
5
Citations
154
H-Index
Active since
1990
Affiliations
Colorado State University(Current)
Michigan State University
University of Tennessee at Knoxville
Marianne Y. Mahoney is an author at Colorado State University specializing in business, consumer behavior, and marketing.
Publications per year
1990–1992
Electronic shoppers and nonshoppers among videotex users
Soyeon Shim, Marianne Y. Mahoney · Journal of Direct Marketing · 1991 · 47 citations
Business, Marketing, Marketing Management +14
The elderly mail-order catalog user of fashion products
Soyeon Shim, Marianne Y. Mahoney · Journal of Direct Marketing · 1992 · 46 citations
Business, Marketing, Consumer Behavior +16
The relationship between importance of retail store attributes and lifestyle of mature female consumers
Patricia Huddleston, Imogene M. Ford, Marianne Y. Mahoney · Journal Of Consumer Studies and Home Economics · 1990 · 32 citations
Business, Marketing, Marketing Management +16
The Clothing and Textiles Research Journal: An Empirical Examination
Barbara A. Oliver, Marianne Y. Mahoney · Clothing and Textiles Research Journal · 1991 · 17 citations
Arts, Design, Economics +7
Shopping orientation segmentation of in-home electronic shoppers
Soyeon Shim, Marianne Y. Mahoney · The International Review of Retail Distribution and Consumer Research · 1991 · 12 citations
Business, Marketing, Retail Management +17
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