Hemraj Verma

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi et al. · IIM Kozhikode Society & Management Review · 2019 · 51 citations

Digital Marketing, Brand Strategy, Consumer Research +22

Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment

Vikas Arya, Deepa Sethi, Hemraj Verma · Corporate Communications An International Journal · 2018 · 44 citations

Emojis, Moderation Graph, Digital Marketing +29

Hybrid-Deep Learning Model for Emotion Recognition Using Facial Expressions

Garima Verma, Hemraj Verma · The Review of Socionetwork Strategies · 2020 · 44 citations

Facial Recognition System, Engineering, Facial Expression Recognition +8

Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being

Vijay Kumar Jain, Anu Gupta, Hemraj Verma · Environment Development and Sustainability · 2023 · 27 citations · Full text

Social Identity, Culture, Goodbye Materialism +9

Predicting Bollywood Movies Success Using Machine Learning Technique

Garima Verma, Hemraj Verma · 2019 · 24 citations

Logistics Regression Algorithm, Engineering, Machine Learning +17