Xiuyuan Gong

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

Xiabing Zheng, Jinqi Men, Feng Yang et al. · International Journal of Information Management · 2019 · 459 citations

Customer Satisfaction, Online Customer Behavior, Utilitarian Browsing +12

Examining the Role of Tie Strength in Users’ Continuance Intention of Second-Generation Mobile Instant Messaging Services

Xiuyuan Gong, Matthew Lee, Zhiying Liu et al. · Information Systems Frontiers · 2018 · 56 citations

Social Media, Mobile Marketing, Mobile Commerce +11

Why are experienced users of WeChat likely to continue using the app?

Xiuyuan Gong, Zhiying Liu, Xiabing Zheng et al. · Asia Pacific Journal of Marketing and Logistics · 2018 · 45 citations

Customer Satisfaction, Engineering, Digital Marketing +22

Why does leader attention scope matter for innovation ambidexterity? The mediating role of transformational leadership

Zheng Xiaofeng, Zhiying Liu, Xiuyuan Gong · Leadership & Organization Development Journal · 2016 · 44 citations

Transformational Leadership, Organizational Characteristic, Education +19

A study of active usage of mobile instant messaging application

Tailai Wu, Yaobin Lu, Xiuyuan Gong et al. · Information Development · 2016 · 28 citations

Engineering, Mobile Interaction, Affective Design +24