Shengyu Gu

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada et al. · Journal of theoretical and applied electronic commerce research · 2021 · 294 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +19

Green innovation; a way to enhance economic performance of Chinese hotels

Shengyu Gu · International Journal of Innovation Science · 2022 · 49 citations

Green Marketing, Tourism Supply, Innovation Adoption +20

China–Pakistan Economic Corridor: Macro Environmental Factors and Security Challenges

Muhammad Kashan Surahio, Shengyu Gu, Hakim Ali Mahesar et al. · SAGE Open · 2022 · 19 citations · Full text

Engineering, Environmental Impact Assessment, Homeland Security +17

The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs

Jianping Hu, X.‐S. YE, Shengyu Gu · Asia Pacific Journal of Marketing and Logistics · 2024 · 17 citations

Customer Satisfaction, Consumer Research, Sports Clubs +18

The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers

Shengyu Gu · Turyzm/Tourism · 2022 · 14 citations · Full text

Customer Satisfaction, Green Marketing, Behavioral Decision Making +17