Lu Zheng

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Citations

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Active since

2010

Affiliations

Anhui University of Finance and Economics(Current)

Lu Zheng is an author at Anhui University of Finance and Economics specializing in brand experience, brand management, and retail customer experience.

Publications per year

2010–2024

Publications

Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building

Lu Zheng, Yongfa Li · Journal of Retailing and Consumer Services · 2024 · 39 citations · Full text

Business, Marketing, Marketing Management +16

International Sports Commentary Frame and Entertainment: A Cross-Cultural Analysis of Commentary Differences in World Series Broadcasts

Chang Wan Woo, Jung Kyu Kim, Cynthia Nichols et al. · International Journal of Sport Communication · 2010 · 11 citations

Social Sciences, Cultural Studies, Audience Studies +11

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