Concepedia

Normala Abu

NA

1

Publications

129

Citations

1

H-Index

2012

Active since

Affiliations

Universiti Putra Malaysia(Current)

Normala Abu is an author at Universiti Putra Malaysia specializing in customer satisfaction, consumer decision making, and consumer research.

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Publications per year

2012–2012

1

Publications

1

Purchasing Decisions among Muslim Consumers of Processed Halal Food Products

Haslenna Hamdan, Zuraini Mat Issa, Normala Abu et al. · Journal of Food Products Marketing · 2012 · 129 citations

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