Concepedia

Hyunsun Yoon

HY

Statistics

Publications

7

Citations

136

H-Index

7

Active since

2011

Affiliations

University of Greenwich(Current)

University of East London

Hyunsun Yoon is an author at University of Greenwich specializing in marketing, social sciences, and business.

Publications per year

2011–2023

7

Publications

7

Thematic analysis of marketing messages in UK universities’ prospectuses

Emmanuel Mogaji, Hyunsun Yoon · International Journal of Educational Management · 2019 · 40 citations

Business, Higher Education, Marketing +7

Drinking in style? Literature review of luxury wine consumption

Dannielle K. Wright, Hyunsun Yoon, Alastair M. Morrison et al. · British Food Journal · 2022 · 22 citations · Full text

Social Sciences, Marketing, Sociology +17

Older consumers and celebrity advertising

Hyunsun Yoon, Helen Powell · Ageing and Society · 2011 · 21 citations · Full text

Business, Communication, Marketing +17

Narratives of the nation in the <scp>Olympic</scp> opening ceremonies: comparative analysis of <scp>Beijing</scp> 2008 and <scp>London</scp> 2012

Jongsoo Lee, Hyunsun Yoon · Nations and Nationalism · 2017 · 19 citations

Social Sciences, Cultural Studies, Culture +15

Dispersed assessment: A novel approach to enhancing student engagement during and beyond Covid-19

Zach Thompson, Hyunsun Yoon, Paul Booth · The International Journal of Management Education · 2023 · 13 citations · Full text

Education, Educational Assessment, Higher Education +17

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