Concepedia

James B. Youn

JB

Statistics

Publications

1

Citations

32

H-Index

1

Active since

2016

Affiliations

United Arab Emirates University(Current)

James B. Youn is an author at United Arab Emirates University specializing in brand associations, consumer-brand interactions, and cross-cultural consumer behavior.

Publications per year

2016–2016

1

Publications

1

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea

Dana L. Alden, James Kelley, James B. Youn et al. · Journal of Business Research · 2016 · 32 citations

Business, Marketing, Marketing Management +17

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