Concepedia

Gemma Roach

GR

Statistics

Publications

2

Citations

143

H-Index

2

Active since

2009

Affiliations

University of Tasmania(Current)

Gemma Roach is an author at University of Tasmania specializing in marketing strategy, marketing management, and marketing.

Publications per year

2009–2011

2

Publications

2

Consumer perceptions of mobile phone marketing: a direct marketing innovation

Gemma Roach · Direct Marketing An International Journal · 2009 · 117 citations

, , +17

The strategic role of electronic marketing in the Australian museum sector

Kim Lehman, Gemma Roach · Museum Management and Curatorship · 2011 · 26 citations · Full text

, , +6

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