Leonie Michalak is an author at Steinbeis University Berlin specializing in consumer motivation, consumer behavior, and behavioral economics.
Top concepts
BusinessMarketingManagementMotivationSustainabilityGreen MarketingConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Motivation
Publications per year
2022–2023
3
3
Joachim Hasebrook, Leonie Michalak, Anna Wessels et al. · Sustainability · 2022 · 14 citations · Full text
Behavioral Intention, Environmental Performance, Green Marketing +22
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