Hena Imtiyaz

Statistics

Publications

Citations

131

H-Index

Active since

2021

Affiliations

Indian Institute of Technology Kharagpur(Current)

Asian Institute of Technology

Sam Higginbottom Institute of Agriculture

Hena Imtiyaz is an author at Indian Institute of Technology Kharagpur specializing in food consumption, purchase intention analysis, and internal consistency reliability.

ORCID

Publications per year

2021–2023

Publications

Role of Sensory Appeal, Nutritional Quality, Safety, and Health Determinants on Convenience Food Choice in an Academic Environment

Hena Imtiyaz, Peeyush Soni, Vimolwan Yukongdi · Foods · 2021 · 71 citations · Full text

Agriculture, Food Science, Marketing +17

Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants

Hena Imtiyaz, Peeyush Soni, Vimolwan Yukongdi · Journal of Agriculture and Food Research · 2022 · 24 citations · Full text

Business, Marketing, Marketing Management +17

Investigating the Role of Psychological, Social, Religious and Ethical Determinants on Consumers’ Purchase Intention and Consumption of Convenience Food

Hena Imtiyaz, Peeyush Soni, Vimolwan Yukongdi · Foods · 2021 · 23 citations · Full text

Business, Marketing, Social Psychology +17

Assessing the Consumers’ Purchase Intention and Consumption of Convenience Food in Emerging Economy: The Role of Physical Determinants

Hena Imtiyaz, Peeyush Soni, Vimolwan Yukongdi · SAGE Open · 2023 · 13 citations · Full text

Public Health, Food Science, Food Management +16

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