Concepedia

Heidi M. Parker

HM

Statistics

Publications

9

Citations

491

H-Index

9

Active since

2007

Affiliations

University of Connecticut(Current)

University of Southern Maine

Syracuse University

Heidi M. Parker is an author at University of Connecticut specializing in social sciences, social psychology, and persuasion.

Publications per year

2007–2023

9

Publications

9

Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions

Janet Fink, Heidi M. Parker, Martin Brett et al. · Journal of Sport Management · 2009 · 198 citations

Social Sciences, Psychology, Social Psychology +11

Female athlete endorsers: Determinants of effectiveness

Janet Fink, Heidi M. Parker, George B. Cunningham et al. · Sport Management Review · 2011 · 76 citations

Social Sciences, Gender Studies, Social Psychology +10

Janet Fink, Laura Burton, Annemarie Farrell et al. · Journal for the Study of Sports and Athletes in Education · 2012 · 61 citations

Social Sciences, Gender Studies, Sexuality Studies +8

Negative sponsor behaviour, team response and how this impacts fan attitudes

Heidi M. Parker, Janet Fink · International Journal of Sports Marketing and Sponsorship · 2010 · 46 citations

Social Sciences, Marketing, Social Psychology +16

The Effect of Sport Commentator Framing on Viewer Attitudes

Heidi M. Parker, Janet Fink · Sex Roles · 2007 · 37 citations

Social Sciences, Communication, Social Psychology +14

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