Concepedia

Sulhaini Sulhaini

SS

3

Publications

74

Citations

3

H-Index

2018

Active since

Affiliations

University of Mataram(Current)

Sulhaini Sulhaini is an author at University of Mataram specializing in brand equity, interactive marketing, and brand development.

ORCID

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Publications per year

2018–2021

3

Publications

3

THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION

N.P.D.K. Pratiwi, Sulhaini Sulhaini, Baiq Handayani Rinuastuti · Russian Journal of Agricultural and Socio-Economic Sciences · 2018 · 45 citations · Full text

Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands

Sulhaini Sulhaini · Asia Pacific Management Review · 2021 · 18 citations · Full text

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EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS

Didik Aribowo, Sulhaini Sulhaini, Lalu Edy Herman · Russian Journal of Agricultural and Socio-Economic Sciences · 2020 · 11 citations · Full text

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