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Miguel Cervantes Blanco

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1

Publications

27

Citations

1

H-Index

2006

Active since

Affiliations

Universidad de León(Current)

Miguel Cervantes Blanco is an author at Universidad de León specializing in food marketing, business, and marketing strategy.

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Publications per year

2006–2006

1

Publications

1

Segmenting wine consumers according to their involvement with appellations of origin

Carmen Rodríguez Santos, Miguel Cervantes Blanco, Ana González Fernández · Journal of Brand Management · 2006 · 27 citations

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