Concepedia

Fareeha Zafar

FZ

Statistics

Publications

8

Citations

431

H-Index

8

Active since

2011

Affiliations

University of Derby(Current)

Fareeha Zafar is an author at University of Derby specializing in organizational change implementation, wireless networks, and marketing strategy.

Publications per year

2011–2024

8

Publications

8

The Impact of Brand Awareness on the Consumers’ Purchase Intention

Zarlish Shahid, Tehmeena Hussain, Fareeha Zafar · Journal of Accounting & Marketing · 2017 · 162 citations · Full text

Business, Marketing, Marketing Management +10

Effect of Customer Relationship Management on Customer Satisfaction

Rana Hassan, Aneeb Nawaz, Maryam Nawaz Lashari et al. · Procedia Economics and Finance · 2015 · 129 citations · Full text

Business, Marketing, Marketing Management +10

Organizational Change and Dealing with Employees' Resistance

Fareeha Zafar, Kanwal Naveed · International Journal of Management Excellence · 2014 · 33 citations · Full text

Management, Change Management, Leadership +13

Review of Body Area Network Technology & Wireless Medical Monitoring

J. Ahmad, Fareeha Zafar · 2012 · 30 citations

Computing, Biomedical Engineering, Health Informatics +17

Autonomous Room Air Cooler Using Fuzzy Logic Control System

Muhammad A. Abbas, Muhammad Saleem Khan, Fareeha Zafar · 2011 · 24 citations

Engineering, Autonomous Systems, Automation +15

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