Concepedia

Brenda S. Sonner

BS

6

Publications

450

Citations

6

H-Index

1993

Active since

Affiliations

Alabama State University(Current)

Brenda S. Sonner is an author at Alabama State University specializing in higher education, education, and management.

Top concepts

EducationHigher EducationManagementTeacher EducationProgram EvaluationTeachingMarketingE-learningAdvertisingBlended Learning

Publications per year

1993–2001

6

Publications

6

<i>A</i>is for “Adjunct”: Examining Grade Inflation in Higher Education

Brenda S. Sonner · Journal of Education for Business · 2000 · 136 citations

Teacher Education, Higher Grades, Faculty Issue +11

Just Say No to Traditional Student Samples

William L. Jones, Brenda S. Sonner · Journal of Advertising Research · 2001 · 136 citations

Success in the Capstone Business Course—Assessing the Effectiveness of Distance Learning

Brenda S. Sonner · Journal of Education for Business · 1999 · 76 citations

Distance Learning, Abstract New Technology, Learning Management System +11

The Effectiveness of Negative Political Advertising: A Case Study

Brenda S. Sonner · Journal of Advertising Research · 1998 · 57 citations

Advertising, Negative Political Advertising, Targeted Advertising +7

To Whom Do Advertising Creatives Write? An Inferential Answer

Arthur J. Kover, Brenda S. Sonner · Journal of Advertising Research · 1997 · 33 citations

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