Concepedia

Narissara Parkvithee

NP

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Publications

1

Citations

73

H-Index

1

Active since

2011

Affiliations

Victoria University(Current)

Narissara Parkvithee is an author at Victoria University specializing in brand equity, costume design, and consumer research.

Top concepts

Publications per year

2011–2011

1

Publications

1

The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

Narissara Parkvithee, Mario J. Miranda · Asia Pacific Journal of Marketing and Logistics · 2011 · 73 citations

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