Mario J. Miranda

Two-Step Econometric Estimation of Farm Characteristics Affecting Marketing Contract Decisions

Ani L. Katchova, Mario J. Miranda · American Journal of Agricultural Economics · 2004 · 174 citations

Shoppers' satisfaction levels are not the only key to store loyalty

Mario J. Miranda, László Kónya, Inka Havrila · Marketing Intelligence & Planning · 2005 · 131 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Motivation +20

The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

Narissara Parkvithee, Mario J. Miranda · Asia Pacific Journal of Marketing and Logistics · 2011 · 73 citations

Consumer Uncertainty, International Marketing, Modest Equity +22

Does experience with natural disasters affect willingness-to-pay for weather index insurance? Evidence from China

Xianglin Liu, Yingmei Tang, Jihong Ge et al. · International Journal of Disaster Risk Reduction · 2018 · 50 citations

Public Policy, Economics, Disaster Vulnerability +12

Australian retailers need to engage with private labels to achieve competitive difference

Mario J. Miranda, Malay Joshi · Asia Pacific Journal of Marketing and Logistics · 2003 · 47 citations · Full text

Economics, Consumer Uncertainty, Brand Equity +15