Hyeyoung Moon

Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers

Seoyoung Kim, Sunny Ham, Hyeyoung Moon et al. · International Journal of Hospitality Management · 2018 · 159 citations

Marketing, Customer Satisfaction, Customer Experience +11

Influential factors for successful knowledge transfer in restaurant franchises

Hyeyoung Moon, Sunny Ham, Seungchul Kim et al. · Journal of Hospitality and Tourism Management · 2020 · 19 citations

Customer Satisfaction, Knowledge Transfer, Knowledge Sharing +5

The rise of the grocerant: Patrons’ in-store dining experiences and consumption behaviors at grocery retail stores

Sunny Ham, Kai-Sean Lee, Bonhak Koo et al. · Journal of Retailing and Consumer Services · 2021 · 17 citations

Culture, Consumer Decision Making, In-store Dining Experiences +9

Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk

Jihee Han, Hyeyoung Moon, Yoon-ha Oh et al. · Nutrition Research and Practice · 2020 · 13 citations · Full text