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Author

Gordon Leichter

Trident University International

Also Known As

Gordon Leichter

6

Publications

69

Citations

1

H-Index

9

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Trident University International
GL

About

Gordon Leichter is an author at Trident University International specializing in value theory, business strategy, and business.

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#ConceptH-IndexPublicationsCitations

1

Business

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2

Health Sciences

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Economics

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Marketing

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69

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Innovation Adoption

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Gordon Leichter

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1

Publications

69

Citations

1

H-Index

YearCitations

Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations

Tao Gao, Gordon Leichter, Yinghong Wei

Industrial Marketing Management

2011

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