Statistics
Publications
2
Citations
259
H-Index
2
Active since
1999
Affiliations
Unilever (United Kingdom)(Current)
John Pawle is an author at Unilever (United Kingdom) specializing in business, brand management, and marketing.
Publications per year
1999–2006
2
2
Measuring Emotion—Lovemarks, The Future Beyond Brands
John Pawle, Peter Cooper · Journal of Advertising Research · 2006 · 248 citations
Mining the International Consumer
John Pawle · Market Research Society Journal · 1999 · 11 citations
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