Concepedia

Assumpció Huertas

AH

30

Publications

1.1K

Citations

18

H-Index

2006

Active since

Affiliations

Universitat Rovira i Virgili(Current)

Universitat de Lleida

Universitat de Girona

Universidad de Especialidades Espíritu Santo

Escuela Superior Politecnica del Litoral

Assumpció Huertas is an author at Universitat Rovira i Virgili specializing in tourism, marketing, and communication.

Top concepts

TourismCommunicationMarketingSocial MediaArtsBusinessDestination MarketingManagementJournalismMedia Studies

Publications per year

2006–2025

30

Publications

30

Analysis of the attributes of smart tourism technologies in destination chatbots that influence tourist satisfaction

Miguel Orden-Mejía, Assumpció Huertas · Current Issues in Tourism · 2021 · 96 citations

Customer Satisfaction, Chatbot, Digital Marketing +25

User reactions to destination brand contents in social media

Assumpció Huertas, Estela Mariné-Roig · Information Technology & Tourism · 2015 · 91 citations

Social Media, Interactive Marketing, Management +4

How safety affects destination image projected through online travel reviews

Estela Mariné-Roig, Assumpció Huertas · Journal of Destination Marketing & Management · 2020 · 81 citations

Media Studies, Customer Review, Destination Marketing +9

Blogging PR: An exploratory analysis of public relations weblogs

Jordi Xifra, Assumpció Huertas · Public Relations Review · 2008 · 76 citations

Computational Social Science, Social Media, Interactive Journalism +10

How live videos and stories in social media influence tourist opinions and behaviour

Assumpció Huertas · Information Technology & Tourism · 2018 · 76 citations

Social Media, Social Medium Monitoring, Media Marketing +13

Rows per page

1–5 of 30