Concepedia
Statistics
Publications
6
Citations
224
H-Index
Active since
2016
Affiliations
University of Florida(Current)
Texas Tech University
Abiola Ajimobi Technical University Ibadan
Sungkyunkwan University
Akira Asada is an author at University of Florida specializing in social influence, social sciences, and psychology.
Publications per year
2016–2022
Determinants of Word-of-Mouth Influence in Sport Viewership
Akira Asada, Yong Jae Ko · Journal of Sport Management · 2016 · 67 citations
Social Sciences, Communication, Marketing +17
Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: a mediating role of leisure satisfaction
Hideo Matsumoto, Shintaro Sato, Akira Asada et al. · World Leisure Journal · 2018 · 56 citations
Education, Psychology, Social Psychology +13
Conceptualizing Relative Size and Entitativity of Sports Fan Community and Their Roles in Sport Socialization
Akira Asada, Yong Jae Ko · Journal of Sport Management · 2019 · 36 citations
Social Sciences, Social Psychology, Sociology +16
Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions
Akira Asada, Yong Jae Ko, Wonseok Jang · Journal of Sport Management · 2019 · 26 citations
Social Sciences, Psychology, Social Psychology +13
Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective
Akira Asada, Yong Jae Ko · Sport Marketing Quarterly · 2019 · 24 citations
Business, Marketing, Marketing Management +14
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