Concepedia

Tatyana Shtal

TS

6

Publications

130

Citations

6

H-Index

2018

Active since

Affiliations

Simon Kuznets Kharkiv National University of Economics(Current)

Tatyana Shtal is an author at Simon Kuznets Kharkiv National University of Economics specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementTradeBusiness StrategyEconomicsInnovationDigitalizationDigital MarketingBusiness Operations

Publications per year

2018–2021

6

Publications

6

Methods of analysis of the external environment of business activities

Tatyana Shtal, Mykhailo M. Buriak, Yerzhan Amirbekuly et al. · Revista ESPACIOS · 2018 · 55 citations

Economics, Management, Business +5

Digitalization as a Tool for Ensuring Innovative Development of Restaurant Business

Tatyana Shtal, Vіktoriya Svitlichna, Lyudmyla N. Kraynyuk et al. · Studies of Applied Economics · 2021 · 20 citations · Full text

Digital Business, Service Innovation, Innovation Adoption +20

Omnichannel strategy of digital transformation of retail trade enterprise: from concept to implementation

Tatyana Shtal, Daria Serogina, Viktor V. Bohuslavskyi · Studies of Applied Economics · 2021 · 15 citations

Digital Business, Enterprise Business Transformation, Digital Marketing +22

Formation of an Innovative Business Model of a Trade Organization in the Context of Economic Globalization

Pavlo Hrynko, Alla Grinko, Tatyana Shtal et al. · Scientific Horizons · 2021 · 14 citations · Full text

Economic Globalization, Trade, Trade Organization +29

Evaluation of the Influence of External Environmental Factors on Logistics Activities: Case Study of Ukrainian Retail Trade Enterprises

Tatyana Shtal, Аnastasiya Uvarova · Journal of Environmental Management and Tourism · 2019 · 13 citations

Logistics Processes, Logistics Activities, Transport Logistic +12

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