1
Publications
138
Citations
1
H-Index
1979
Active since
Christophe Granger is an author specializing in advertising, advertising effectiveness, and business.
Top concepts
BusinessEconomicsMarketingManagementAdvertisingConsumer ChoiceConsumer BehaviorConsumer ResearchPrice DiscriminationConsumer Decision Making
Publications per year
1979–1979
1
1
Price Sensitivity of the Consumer
André Gabor, Christophe Granger · Management Decision · 1979 · 138 citations
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