Brigitte A. Balogh

Informing brand messaging strategies via social media analytics

Constantinos K. Coursaris, Wietske Van Osch, Brigitte A. Balogh · Online Information Review · 2016 · 85 citations

Digital Marketing, Brand Strategy, Social Media Analytics +22

Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement

Constantinos K. Coursaris, Wietske Van Osch, Brigitte A. Balogh · 2016 · 70 citations

Customer Satisfaction, Digital Marketing, Brand Social Media +19

A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement

Constantinos K. Coursaris, Wietske Van Osch, Brigitte A. Balogh · European Conference on Information Systems · 2013 · 48 citations

Digital Marketing, Brand Strategy, Consumer Research +25

Enterprise Social Media: Challenges and Opportunities for Organizational Communication and Collaboration

Wietske Van Osch, Charles Steinfield, Brigitte A. Balogh · 2015 · 47 citations

Social Technologies, Communication, Journalism +16