Wietske Van Osch

Strategic Visibility in Enterprise Social Media: Implications for Network Formation and Boundary Spanning

Wietske Van Osch, Charles Steinfield · Journal of Management Information Systems · 2018 · 105 citations

Emerging Media, Online Communication, Media Innovation +29

A Cognitive-Affective Model of Perceived User Satisfaction (CAMPUS): The complementary effects and interdependence of usability and aesthetics in IS design

Constantinos K. Coursaris, Wietske Van Osch · Information & Management · 2015 · 100 citations

Customer Satisfaction, Usability Engineering, Engineering +14

Informing brand messaging strategies via social media analytics

Constantinos K. Coursaris, Wietske Van Osch, Brigitte A. Balogh · Online Information Review · 2016 · 85 citations

Digital Marketing, Brand Strategy, Social Media Analytics +22

Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement

Constantinos K. Coursaris, Wietske Van Osch, Brigitte A. Balogh · 2016 · 70 citations

Customer Satisfaction, Digital Marketing, Brand Social Media +19

Organizational Social Media: A Comprehensive Framework and Research Agenda

Wietske Van Osch, Constantinos K. Coursaris · 2013 · 63 citations

Computational Social Science, Social Media, Social Networks +14