Chyong‐Ru Liu

Destination Fascination and Destination Loyalty: Subjective Well-Being and Destination Attachment as Mediators

Yao‐Chin Wang, Chyong‐Ru Liu, Wen‐Shiung Huang et al. · Journal of Travel Research · 2019 · 139 citations

Customer Satisfaction, Tourism Management, Destination Fascination +17

Constructing Customer‐based Museums Brand Equity Model: The Mediating Role of Brand Value

Chyong‐Ru Liu, Han‐Kuei Liu, Wei‐Rong Lin · International Journal of Tourism Research · 2013 · 81 citations

Customer Satisfaction, Mediating Role, Value Theory +16

Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y

Chyong‐Ru Liu, Yao‐Chin Wang, Tsui-Hua Chiu et al. · Journal of Hospitality Marketing & Management · 2017 · 69 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors

Chyong‐Ru Liu, Wei‐Rong Lin, Yao‐Chin Wang · Journal of Destination Marketing & Management · 2012 · 66 citations

Customer Satisfaction, Online Customer Behavior, Destination Marketing +13

Festival gamification: Conceptualization and scale development

Chyong‐Ru Liu, Yao‐Chin Wang, Wen‐Shiung Huang et al. · Tourism Management · 2019 · 63 citations

Culture, Event Management, Community Development +9