Olivier Brunel is an author at Audencia Business School specializing in consumer research, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchHealthBrandingEducationNutritionMotivation
Publications per year
2004–2012
3
3
The impact of story bound entrepreneurial role models on self‐efficacy and entrepreneurial intention
Éric Michaël Laviolette, Miruna Radu Lefebvre, Olivier Brunel · International Journal of Entrepreneurial Behaviour & Research · 2012 · 173 citations
Entrepreneurial Role Models, Fictional Role Models, Education +19
Rows per page
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