Concepedia

Diah Isnaini Asiati

DI

Statistics

Publications

3

Citations

113

H-Index

3

Active since

2019

Affiliations

Universitas Muhammadiyah Palembang(Current)

Diah Isnaini Asiati is an author at Universitas Muhammadiyah Palembang specializing in content analysis, communication, and arts.

Top concepts

ArtsBusinessMarketingManagementSocial MediaCommunicationContent AnalysisConsumer ResearchMass CommunicationTrust

Publications per year

2019–2022

3

Publications

3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen et al. · Journal of International Marketing · 2022 · 86 citations · Full text

Tiktok Famous, Digital Marketing, International Marketing +31

Karakteristik Pengguna Media Sosial

Diah Isnaini Asiati, Septadiyanto Septadiyanto · MBIA · 2019 · 17 citations · Full text

Social Media Users, Online Communication, Communication +18

The Effects of Service Quality, Image and Trust on Satisfaction and Its Impact on Syari’ah Bank Customer Loyalty in Palembang

Diah Isnaini Asiati, Wibowo Wibowo, Husein Umar et al. · Business and Economic Research · 2019 · 10 citations · Full text

Customer Experience, Customer Satisfaction, Service Quality +14

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