Concepedia
Statistics
Publications
7
Citations
136
H-Index
Active since
2012
Affiliations
UCSI University(Current)
Taylor's University
Universiti Putra Malaysia
Salini Devi Rajendran is an author at UCSI University specializing in marketing, business, and management.
Top concepts
BusinessMarketingManagementCustomer SatisfactionLogisticsE-commercePublic HealthConsumer BehaviorConsumer ResearchInteractive Marketing
Publications per year
2012–2024
The Impact of Logistics Services On The E-Shoppers' Satisfaction
Salini Devi Rajendran, Siti Norida Wahab, Yeow Way Ling et al. · 2018 · 35 citations
Customer Satisfaction, Logistics Processes, Logistics Optimization +18
Design of a Smart Safety Vest Incorporated With Metal Detector Kits for Enhanced Personal Protection
Salini Devi Rajendran, Siti Norida Wahab, Swee Pin Yeap · Safety and Health at Work · 2020 · 27 citations · Full text
Malaysian consumers' preference for green packaging
Salini Devi Rajendran, Siti Norida Wahab, Minder Kaur Parthaman Singh · International Journal of Society Systems Science · 2019 · 20 citations
Customer Satisfaction, Green Packaging, Green Marketing +16
The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs
Salini Devi Rajendran, Nitty Hirawaty Kamarulzaman, Azmawani Abd Rahman · Journal of Islamic marketing · 2024 · 16 citations
Urban Transportation: A Case Study on Bike-Sharing Usage in Klang Valley
Siti Norida Wahab, Rohana Sham, Amir Aatieff Amir Hussin et al. · The International Islamic University Malaysia Repository (The International Islamic University Malaysia) · 2018 · 13 citations
Travel Behavior, Social Sciences, Bike-sharing Usage +21
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